Junglee Games - Associate Director/Director - Product Marketing

Responsibilities:

Growth Experiments:

- Develop, execute, and optimize user growth initiatives to drive conversion , engagement & monetisation on the platform

- Collaborate with cross-functional teams to design growth experiments, analyze results, and implement scalable solutions

Product Engagement & Retention:

- Create and execute GTM strategies for new products, features, and campaigns that drive user adoption and engagement.

- Build and manage in-app campaigns to increase user interaction and loyalty.

- Design data-driven lifecycle programs to target and engage users, aiming to reduce churn and maximize long-term engagement

Strategy & Stakeholder Collaboration:

- Partner with Product, Data, and Design teams to ensure alignment on growth and engagement goals.

- Monitor industry trends, competitive landscape, and user insights to inform product marketing strategies.

- Drive alignment on performance metrics, KPIs, and reporting processes to continuously evaluate campaign effectiveness and growth experiments success

Campaign Management:

- Lead end-to-end in-app campaigns that resonate with target audiences, ensuring strategic timing and relevance.

- Develop messaging, positioning, and content strategy for products across various platforms and channels.

- Oversee creative direction, messaging consistency, and brand voice for engagement initiatives inside the product

Requirements:

- 5+ years of experience in product marketing, growth marketing, or a similar role in the gaming or B2C space while demonstrating strong leadership skills.

- Proven track record in leading growth experiments, with experience in A/B testing and user lifecycle optimization.

- Strong understanding of GTM strategy, customer segmentation, and marketing analytics.

- Excellent analytical, communication, and project management skills.

- Ability to thrive in a fast-paced environment and adapt quickly to change.

What Junglee Games offers for this role:

- Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.

- Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.

- In-depth understanding of the gaming ecosystem.

- Competitive compensation and incentives.

- Excellent work environment, great culture, and global exposure