- Planning & implementing regional marketing programs designed to increase store traffic
- Managing printing indent of all marketing collaterals for the region
- Calendarized store visits across the region to build trade area know how, keeping a close tap on competition & their promotional activities and ensuring all in store marketing elements are well executed
- Conducting research in specific trade area to understand consumer sentiments for the Store/Brand helping in identifying opportunities and ideas to engage/build loyalty among existing users and attract new users
- Leverage consumer data and make a direct marketing program based on the same
- Planning and executing product launch & promotions at stores and through various OOH media
- Defining the budgets and forecasts for regional marketing activities
- Monitoring the testing and validation of product performance and metrics
- Implementing brand strategy with vendors and related parties
- Developing store specific promotion plans targeted towards building sales and awareness in the trade areas
Job requirement :
- MBA from a reputed organisation
- 6-8 years of experience in marketing and trade marketing in a reputed company
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