Jubilant Foodworks - Head - Brand & Social Media - Domino's

- Build, motivate and develop a team of high performing brand and social marketing specialists (2 senior managers + 1 manager)

- Lead the brand and communications calendar (Strategy and execution) that creates pull and delivers customer acquisition and engagement goals.

- Build brand awareness, salience and affinity to fuel customer growth and engagement. Lead the development of brand voice, key and personality.

- Drive 360-degree clutter-breaking campaigns across channels like out-of-home, print, radio, catchment- area marketing, promotions within housing societies, social, digital, owned channels, and PR

- Define and execute the social marketing strategy. Establish, implement and measure the effectiveness of digital/mobile advertising initiatives to drive awareness and adoption of our own assets.

- Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement.

- Create messaging strategy for key target segments

- Collaborate effectively with cross-functional teams and external partners to deliver results.

- Will have to work closely with the category teams within mkt in terms of campaign development and execution for new launches.

- Will have to work with product / digital teams in terms of creating app assets (marketing lead)

- Drive brand consistency across marketing assets

- Serve as business owner for all brand research and tracking studies partnering with Market Research teams/ agencies.

- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.

- Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm

- Deliver results with strong bias for action in an ambiguous environment

Team Size

Direct Team: 3

Desired Skills and Experience:

- MBA in marketing/ business from one of the top business schools.

- Minimum 9+ years of overall experience with at least 5+ years in brand marketing in strong FMCG/Ecommerce/D2C brands

- A proven marketer, with experience of building and executing high-impact product and brand campaigns that cut through, and are distinctive and memorable

- Track record of executing multi-channel and multi-territory campaigns, with a high level of comfort with the tools and techniques of digital marketing. Proven expertise in media and promotion planning and management. Robust experience in creative development and execution.

- Excellent oral and written communication skills and an ability to influence others

- Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs

- Experience working with advertising and marketing agencies

- Strong drive for execution and delivering results in an ambiguous environment. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial.

- Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time

- Strong customer obsession.

- Intuition for customer communication