JP Morgan Chase - Marketing Systems Associate - Pega Marketing - Owned Media Execution

Chase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers and potential customers across a suite of financial services products. This digital execution role will manage all aspects of the Owned Media channel from ad placement on chase.com, to managing the decision and targeting that drives these ads. This role leverages multiple marketing technologies one being primarily being PEGA Marketing.

In addition, this position requires experience with campaign and timeline management, collaboration with agencies/vendors, measuring and reporting key metrics for digital campaigns, and process adherence through the established workflow.

The Digital Execution Lead role will be responsible for various activities, including the following:

- Primary liaison between Marketing Execution - Owned Media team and line of business that leverage chase.com ad serving.

- Own and build the Offers and treatments within the Pega marketing platform to serve personalized offer to customers.

- Work directly with key stakeholders from each line of business to obtain requirements for campaign requests and provide support for ad on chase.com.

- Work with the team who own and develop strategies within PEGA marketing to understand how to achieve desired business results.

- Manage and facilitate the QA release and PRODUCTION release process, along with assistance to PROD Support as and when required.

- Analyze campaign performance, ensuring ad campaigns are effectively maintained to guarantee optimal placement and reach.

- Mitigate and triage issues that impact ad serving and the line of business campaigns through various technologies.

- Work with cross-functional groups to support key projects as an ad operations resource.

- Adhere and promote existing controls as well as optimize for an evolving digital landscape.

Requirements:

- 4 year college degree, preferably in Information Systems, Business, Marketing or related-field.

- 4 years experience in digital operations role leveraging technology to build, deploy and analyze digital campaigns. Experience with related technologies is helpful (PEGA, Tableau, Adobe).

- Knowledge and understanding of general online business, advertising, and marketing principles.

- Knowledge of Pega Rules Process Commander (PRPC) and Pega Marketing, including Decision Strategy Manager (DSM) decisioning applications.

- Experience operating in an agile environment.

- Familiarity with HTML, JavaScript.

- Experience working in staged environments for both Development and QA.

- Working knowledge of content management tools and experience with decision engines.

- Knowledge of the Software Development Life Cycle and Project Delivery Process.

- Proven ability to take initiative and influence others - achieving results in a matrix organization.

- Good written, verbal communications and time management skills.

- Strong interpersonal skills and an ability to build collaborative relationships.

- Good listening skills- Experienced in marketing analytics and reporting.

- Advanced skills with PC-based tools including MS project, MS Office (i.e. Word, Excel, and PowerPoint) required.

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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