JODAS - Manager - Marketing

Marketing Manager

ROLE : Marketing Manager Exp: 15 - 20 years

Industry: Pharmaceutical and Candidates with Oncology experience need only apply

- Conceive and develop efficient and intuitive marketing strategies and ensure implementation.

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.

- Initiate and control survey to assess customer requirements and dedication.

- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.

- Monitor progress of campaigns using various metrics and submit reports of performance.

- Employ marketing analytics techniques to gather important data (Social media, web analytics, ranking etc.)

- Update spreadsheets, databases and inventories with statistical, financial and non-financial information.

- Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.

- Prepare and deliver promotional presentation.

- Write marketing literature (brochures) to augment the company's presence in the market.

- Technical support to field sales team

- Training of sales team.

KRA:

- Strategy development

- Brand development

- Innovative marketing

- Sales people competency development, product knowledge, market knowledge

KPI:

- Total sale - Product wise sale: (min 80% sale of 80% products)

- Brand development

- Market penetration

- No. of market activity/ Satisfaction

- Market survey & data about particular segment

- Key product profit contribution

- Variance to expense budget

- Project milestone on time

Roles and Responsibilities:

- Achieve marketing & sales objectives for the products

- Design marketing strategies as per the industry and Organization framework to achieve desired market share and growth

- Develop and implement annual brand plan and oversee the execution with periodic monitoring of KPIs.

- Meet and develop important customers and members of trade channel

- Actively drive engagement with the sales team. Conduct cycle meets to roll out brand strategies and plans to implement

- Plan promotional and communication inputs (as per defined planning cycles) and ensure adequate brand support in terms of brand services and training to the field

- Plan new strategies / life cycle management through periodic review of brand / market environment

- Timely utilization, analysis and controlling P&L cost for assigned portfolio

- Analyse market data from various sources for monitoring of market shares & continuous tracking and analysis of competitor activities including new product launches

- Analyse & Initiate the need for Market Research, apply the findings to support the newer strategies to achieve goals

WHO YOU ARE:

- Science/ Pharmacy graduate with a Management degree and having at least 8 years of relevant experience in Oncology Pharma marketing

- Experience in launching new brands in Oncology segment

- Excellent presentation and communication skills.

- Knowledge of market and competitive scenario

- Strong analytical abilities and creative mind-set

- Team Management experience

- Deep interest in attracting the best talent and developing them.

- Shows a strong understanding of the business environment, and understands factors, trends and issues which influence the company's business performance

- Proven ability to foresee the trends, its possibilities and able to translate them into winning strategies