JoVE - Senior Marketing Specialist

- JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education.

- Millions of scientists, educators, and students use JoVE for their research, teaching, and learning.

- Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford.

- As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role:

- We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector.

- This role will focus on promoting JoVE's unique solutions to biopharma companies.

- The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities:

- Develop and execute marketing strategies tailored to biopharma companies

- Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement

- Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns

- Collaborate with the sales and product teams to align marketing initiatives with business goals

- Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE's presence in the biopharma market

- Organize and deliver webinars and events at conferences

- Analyze marketing performance data and leverage insights to optimize strategies.

- Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for - improvements

Requirements:

- 5+ years of experience in B2B marketing with a strong focus on the biopharma sector

- Strong understanding of the biopharma industry, including R&D processes and market trends

- Proficiency in marketing automation tools (such as HubSpot)

- Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator