Jindal Steel - AM/DM - Sales - TMT Bars

Role & Responsibilities :

- Dealer base expansion

- Order taking and execution from dealers

- Operating retail stores

- Experience of working in pre-defined PJP

- Site visits

- Mason and engineers meets and engagements

- Dealer meets & Road shows

- Execution of all outdoor signage's

- Leading and managing ASO teams of distributors

- Developing brand strategies, promoting brand growth and expansion, implementing brand

- Plans, and using a variety of data to drive volume and profitability Exploring market trends and opportunities

- Analyse sales funnels and customer intent

- Measure ROI of online and offline advertising campaigns

- Track all India BTL/ATL activities

- Report on marketing KPIs like leads, conversion rates, website traffic and social media

- Engagement Track email campaign metrics (delivery, open, click-through rates)

- Monitor budget distribution and performance of paid ad campaigns

- Conduct competitive research and analyze benchmarking data

- Recommend website and campaign optimizations

- Research and implement marketing tools to support product promotion

- Work closely with sales team to identify opportunities for new customer acquisitions

- Build sales pipeline for new business opportunities.

Required Experience:

- 1. Minimum 4-5 years' experience in B2B & B2C sales and marketing preferably in the construction product segment like TMT, Cement and Paints etc.

- 2. Candidates with prior experience of working with reputed brands like TATA Tiscon, Dalmia Cements etc. will be given preference.

3. Candidates with good understanding of North- East Market for TMT and cement and the dealer networks will be preferred.