- Formulating advertising and communication strategies and plans
- Approving briefs for advertisements and undertaking advertising initiatives
- Coordinating with advertising agencies as needed
- Working alongside with the advertising agency to prepare high impact publicity material and artworks to meet Jetking's standards
- Managing public relations by appointing competitive PR agencies, to prepare comprehensive PR brief for the agencies
- Ensuring timely local promotions, tie ups and effective usage of the media vehicles
- Ensuring high circulation and visibility of Jetking advertisements in print and electronic media
- Anchoring new product launch and franchisee development campaigns
- Providing customised media support to the new and existing franchisees for steering their business potential
- Assessing and accessing appropriate space in local media vehicles for information dissemination through hoardings, banners, handbills, posters and so on
- Mapping industry at regular intervals w.r.t competition and industry coverage and keep abreast of the latest happenings
- Interfacing with the management to chart the course of advertising and media initiatives, based on the triggers and findings obtained through market mapping
- Generating MIS indicating ROI from each advertising initiative
- Coordinating, compiling, and dispatching monthly Jetking newsletter to relevant recipients
- Designing mailers for instance Jetking enquiries
- Coordinating finalization of artworks, release of advertisements and other promotional campaigns for Smartrain
Salary Range: 6-9 LPA
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