Jetking - Manager - Marketing

- Formulating advertising and communication strategies and plans

- Approving briefs for advertisements and undertaking advertising initiatives

- Coordinating with advertising agencies as needed

- Working alongside with the advertising agency to prepare high impact publicity material and artworks to meet Jetking's standards

- Managing public relations by appointing competitive PR agencies, to prepare comprehensive PR brief for the agencies

- Ensuring timely local promotions, tie ups and effective usage of the media vehicles

- Ensuring high circulation and visibility of Jetking advertisements in print and electronic media

- Anchoring new product launch and franchisee development campaigns

- Providing customised media support to the new and existing franchisees for steering their business potential

- Assessing and accessing appropriate space in local media vehicles for information dissemination through hoardings, banners, handbills, posters and so on

- Mapping industry at regular intervals w.r.t competition and industry coverage and keep abreast of the latest happenings

- Interfacing with the management to chart the course of advertising and media initiatives, based on the triggers and findings obtained through market mapping

- Generating MIS indicating ROI from each advertising initiative

- Coordinating, compiling, and dispatching monthly Jetking newsletter to relevant recipients

- Designing mailers for instance Jetking enquiries

- Coordinating finalization of artworks, release of advertisements and other promotional campaigns for Smartrain

Salary Range: 6-9 LPA