Jaro Education - Head - Digital Marketing

Head Digital Marketing

Jaro Education - Digital Marketing Head

As per our discussion, please find the below details :

- Jaro Education is a leading EdTech company and pioneer in the executive education space catering to various B-Schools, Universities, and premium Institutes nationally and internationally, having deep corporate connections and over 2 Lakh alumni.

- Jaro education is also successfully catering to the needs of working professionals by offering them varied choices in management and technology programs from reputed institutes / universities / colleges for pursuing the course online.

- With various academic achievements and accolades, Jaro Education is known for providing students with the most innovative & successful online management and technology programs in India.

- Jaro is awarded with Best Employer for Career Development and Leadership Grooming" By Employer Branding Awards (EBA) in February 2016. We have received prestigious National Level awards for our exceptional contribution in education industry.

Job brief :

- We are looking for a qualified Digital marketing Head to take the lead in developing successful, long-term digital marketing strategies for our company.

- As a Digital marketing Head, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

- Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities :

- Build our digital marketing roadmap

- Manage the strategy

- Manage and train the rest of the team

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales Vice Presidents to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Requirements :

- Proven work experience as a Digital marketing Head in an Ed-Tech Firm

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills