Jai Kisan - Manager - Digital Marketing

Digital Marketing Manager

Roles & Responsibilities :

1. Setup marketing plan for user growth across multiple digital platforms.

2. Plan and manage branding and performance campaigns on display network platforms like

Facebook and google for Bharat Khata app.

3. Identify new online channels for user growth.

4. Engage, track and measure affiliate performance, minimise any fraud and optimise the campaigns.

5. Lead generation and optimisation through various organic and paid channels.

6. Analyse content & creative performance for online campaigns and optimise accordingly.

7. Monitor Social media audience behaviour and engage with customers.

8. Perform multiple A/B testing of creatives, content, video assets to optimise for scale and CPA.

9. Generating new business leads.

10. Increasing brand awareness and market share. - Developing and managing the marketing department's budget.

11. Overseeing branding, advertising, and promotional campaigns.

Skills & Qualifications :

1. Minimum 5 years of experience in online marketing.

2. Able to coordinate with multiple stakeholders in achieving objectives.

3. Experience in handling Google analytics, Appsflyer (attribution platform), Clevertap/Moengage (engagement platform), GTM.

4. Expert in SEO, SEM, ASO, Social media planning, ORM.