iYogi - AM/Manager - Social Media

Social Media Marketing Strategy & Execution

- Develops and implements social media strategy and best practices across various platforms and social communities (e.g. Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, Google+, etc.)

- Develops brand social media playbook(s) clearly articulating brand style, tone and voice

- Ensures all posts successfully resonate with target audience(s)

- Establishes brand communication and engagement goals

- Owns the acquisition of fans and followers on different social channels and drives paid and organic programs to grow our base of engaged fans and followers.

- Generates weekly content calendars for all brand social media channels including imagery and digital asset requirements

- Creates content and special campaigns such as contests and online events for the community in order to generate reach and engagement in marketing initiatives.

- Publishes daily posts on social channels and frequently monitors daily conversations.

- Listens, participates and reports on online conversations. Facilitates consumer relationships in social media ensuring timely responses to consumer posts and questions (within 4 hours)

- Escalates issues and flags potential concerns to appropriate personnel based on established crisis management plan.

- Identifies and nurtures key online influencers and creates programs to turn them into ambassadors.

- Develops & executes social media advertising campaigns including targeting methodology and ad format guidance.

- Responsible for ongoing performance analysis and optimization of paid media efforts to meet or exceed business objectives.

Analysis & Best Practices :

- Works to adequately measure and optimize campaign performance while also establishing benchmarks and recommending improvements as well as best practices.

- Compiles reviews and communicates monthly qualitative and quantitative reports on social media performance driving actionable insights for future efforts. Identify and analyze issues, patterns and trends in social channels and product performance.

- Identifies opportunities, trends and features in the social media space. Justifies investments in new social media channels through business metrics (ROI), optimization and testing.

- Discover brand advocates and recommend strategies for heightened engagement and WOM opportunities

- Proactively escalates issues, observations, opportunities and insights to internal marketing teams.

- Communicates best practices and shares lessons learned throughout the organization

- Monitors social media successes and shortfalls of other relevant brands

- Follows relevant feeds, blogs, pages, etc. to stay up-to-date on the latest trends

- Educates the CBI organization on social media trends.

- Works with internal and external partners to ensure the successful adoption and utilization of corporate analytics systems.