IVL Finance Limited - Manager - Digital Campaign

- The Digital Campaign Manager devises strategies for digital media plans and oversees all planning and buying activities

- Responsible for creating and presenting media specific documents such as RFPs (Request for performance), media plans, objectives and strategies decks, and other related functions.

- The Digital Media Manager provides creative analysis and recommendations when appropriate to improve media performance.

- Great knowledge of Google PPC campaigns (paper click), FB Business Manager and have delivered performance goals consistently. Should be comfortable handling all platforms to run campaigns personally.

- Analyse the market, competitors and consumer to derive actionable insights for performance enhancement

- Report on all engagement, establish key metrics and have experience reporting upwards and clients on campaign success and ROI.

- A/B Testing of audience, creative, bidding and budgets.

- Abreast with latest developments in Google Ads and Facebook platforms

- Measure and optimise ad content for the target segment and gain traction.

- 2-3 years experience with digital media agency.