ITILITE - Marketing Role - US Market

Company Overview:

ITILITE is a leading global brand in the Business Travel, Expense & Cards Management space.

Our mission is to help companies simplify their travel and expense processes, making it an enjoyable experience for employees. We operate on a B2B SaaS model, with a strong presence in India and the USA, serving over 500 customers.

We are a Series C funded company, having raised over $45 million from Global Tier 1 VCs like Tiger Global, VY Capital, Greenoaks, and Z47 (Matrix Partners).

Role Overview:

- We are seeking an experienced Field Marketer to drive its mission of becoming a top global provider in travel and expense management software. Focusing on the dynamic SaaS sector in the US market, you will play a pivotal role in enhancing ITILITE's offline brand presence and cultivating meaningful connections with prospective and existing clients.

- This role requires a strategic thinker with a passion for creating engaging in-person events and campaigns that elevate brand awareness, generate leads, and foster customer loyalty. As part of ITILITE's growth journey in the tech world's fastest-rising sector, you'll bring your expertise in field marketing to craft impactful experiences that set ITILITE apart in a competitive landscape.

Key Responsibilities:

- Develop a U.S.-focused field marketing plan that covers the entire process, from finding potential leads to closing sales.

- Plan and create U.S.-specific events, such as sponsorships, meet-and-greets, mixers, and dinner gatherings.

- Organize and host online and in-person events to generate new leads, move current prospects closer to closing, and strengthen relationships with existing customers.

- Design and launch targeted campaigns using email, direct mail, and other effective channels based on your insights.

- Research the U.S. market to find relevant marketing events that align with Itilite's ideal customer profile.

- Identify partnership opportunities with brands outside our industry but with similar customer bases.

- Regularly coordinate with senior management for planning, feedback, and reporting.

- Collaborate closely with other marketing teams to increase efficiency and speed in the field marketing funnel.

Qualifications:

- Bachelor/Master's degree in marketing, business, or a related field

- Proven experience in field marketing in the US market

- Excellent communication and negotiation skills

- Strong project management and organizational abilities

- Knowledge of industry trends and competitive landscape

- Ability to work independently and as part of a team