ITC Infotech - Principal Consultant - Algorithmic Marketing

Principal Consultant - Algorithmic Marketing

- Marketing 4.0 is all about driving extreme contextualization ! Every B2C industry has woken up to this new reality and is trying to rewrite the way they engage with their consumers. However, the success criterion for precision marketing calls for whole new mix of marketing capabilities - fusion of art and science coherently. At ITC, as we are helping multiple clients across various industries connect with their consumers contextually, we are inviting following professionals to come and join our fast growing team.

- 9-12 years of experience in data driven marketing in any leading B2C Organization. Must have hands on experience in micro segmentation and activation design and evaluation of marketing

- Some experience in Marketing Research / statistical modelling pertaining to MR. Experience of having worked with any marketing agency in a similar profile would be a big plus

- Hands on experience in any leading DMP ( and programmatic buying) and an appreciation of underlying architecture of DMP would be a big plus.