Ishan Technologies - Product Marketing Manager

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field.

- Master's degree preferred.

- Proven experience in product marketing, preferably in a managerial role.

- Deep understanding of product lifecycle management and go-to-market strategies.

- Ability to conduct market research, analyze trends, and interpret data to inform product positioning and messaging.

- Strong project management skills with the ability to manage multiple initiatives simultaneously.

- Demonstrated creativity in developing compelling marketing campaigns and collateral to drive product awareness and adoption.

- Proficiency in digital marketing tools and platforms, including social media, email marketing, and web analytics.

- Experience collaborating with cross-functional teams, including product management, sales, and engineering.

- Strategic mindset with a focus on achieving business objectives and maximizing ROI.

Responsibilities:

- Develop and execute comprehensive product marketing plans to drive product adoption, revenue growth, and market share.

- Conduct market research to understand customer needs, preferences, and competitive landscape, leveraging insights to inform product positioning and messaging.

- Collaborate with product management and development teams to define product features, benefits, and pricing strategies.

- Create and deliver compelling marketing collateral, including product guides, presentations, and sales enablement materials, to support sales efforts.

- Plan and execute product launch activities, including coordinating with cross-functional teams, organizing launch events, and developing promotional campaigns.

- Develop and maintain a deep understanding of target markets and buyer personas, ensuring marketing strategies are tailored to address customer pain points and motivations.

- Monitor and analyze key performance metrics, such as product sales, market share, and customer feedback, to evaluate the effectiveness of marketing initiatives and identify areas for improvement.

- Build and maintain strong relationships with internal stakeholders, external partners, and industry influencers to support product marketing efforts.

- Stay informed about industry trends, competitor activities, and emerging technologies, incorporating relevant insights into product marketing strategies.

- Lead, mentor, and develop a team of product marketing professionals, providing guidance and support to achieve departmental goals.