Ishan Technologies - Manager - Retail Marketing

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field.

- Master's degree preferred.

- Proven experience (X years) in retail marketing, preferably in a managerial role.

- In-depth understanding of retail industry trends, consumer behavior, and marketing strategies.

- Proficiency in market research, data analysis, and interpretation to drive marketing decisions.

- Strong leadership skills with the ability to motivate and manage a team effectively.

- Excellent communication and interpersonal abilities for collaboration with cross-functional teams.

- Demonstrated creativity in developing innovative marketing campaigns and initiatives.

- Familiarity with digital marketing tools and platforms.

- Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.

Responsibilities:

- Develop and implement strategic marketing plans to drive foot traffic, increase sales, and enhance brand awareness for retail stores.

- Collaborate with the sales team to align marketing strategies with sales objectives and targets.

- Conduct market research to identify consumer preferences, trends, and competitors' activities.

- Analyze sales data and customer feedback to evaluate the effectiveness of marketing campaigns and make necessary adjustments.

- Manage the marketing budget efficiently, allocating resources to maximize ROI.

- Oversee the creation of marketing materials, including signage, displays, and promotional materials, ensuring brand consistency.

- Plan and execute engaging in-store events, promotions, and activations to attract and retain customers.

- Utilize digital marketing channels, such as social media, email, and website, to drive online and offline traffic.

- Lead, mentor, and develop a team of marketing professionals, providing guidance and support to achieve departmental goals.

- Build and maintain strong relationships with vendors, agencies, and media partners to leverage opportunities for co-marketing and advertising.

- Stay updated on industry trends, emerging technologies, and best practices in retail marketing, implementing relevant innovations into strategies.