Posted By
Posted in
Sales & Marketing
Job Code
1417918
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Master's degree preferred.
- Proven experience (X years) in retail marketing, preferably in a managerial role.
- In-depth understanding of retail industry trends, consumer behavior, and marketing strategies.
- Proficiency in market research, data analysis, and interpretation to drive marketing decisions.
- Strong leadership skills with the ability to motivate and manage a team effectively.
- Excellent communication and interpersonal abilities for collaboration with cross-functional teams.
- Demonstrated creativity in developing innovative marketing campaigns and initiatives.
- Familiarity with digital marketing tools and platforms.
- Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
Responsibilities:
- Develop and implement strategic marketing plans to drive foot traffic, increase sales, and enhance brand awareness for retail stores.
- Collaborate with the sales team to align marketing strategies with sales objectives and targets.
- Conduct market research to identify consumer preferences, trends, and competitors' activities.
- Analyze sales data and customer feedback to evaluate the effectiveness of marketing campaigns and make necessary adjustments.
- Manage the marketing budget efficiently, allocating resources to maximize ROI.
- Oversee the creation of marketing materials, including signage, displays, and promotional materials, ensuring brand consistency.
- Plan and execute engaging in-store events, promotions, and activations to attract and retain customers.
- Utilize digital marketing channels, such as social media, email, and website, to drive online and offline traffic.
- Lead, mentor, and develop a team of marketing professionals, providing guidance and support to achieve departmental goals.
- Build and maintain strong relationships with vendors, agencies, and media partners to leverage opportunities for co-marketing and advertising.
- Stay updated on industry trends, emerging technologies, and best practices in retail marketing, implementing relevant innovations into strategies.
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1417918
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download