Ishan Technologies - Manager - Product Marketing

Job Title: Product Marketing Manager.

Responsibilities:

- Collaborate closely with the engineering team to create compelling product messaging, collaterals and create impactful presentation decks that effectively communicate product features, benefits, and value propositions.

- Plan, develop, and execute customer outreach email campaigns to promote new products, updates, and features.

- Regularly update and create sales collaterals and case study documents.

- Proactive and self-motivated to understand and self-learn on new solutions and products.

- Create customer capability decks and curated customer presentations.

Key Performance Indicators (KPIs):

- Product Messaging and Deck Creation: Measure the effectiveness of product messaging and presentation decks in conveying product value and driving understanding among internal stakeholders and external audiences.

- Customer Outreach Communication: Monitor the performance of customer outreach email campaigns in terms of open rates, click-through rates, conversion rates, and overall engagement to assess effectiveness and optimize messaging strategies.

- Product-Wise Demand Generation: Create compelling messaging that drive demand generation, monitor analyze performance with Demand generation manager.

Qualifications:

- Bachelors degree in Marketing, Business Administration, or related field.

- MBA preferred.

- 3-4 years of experience in product marketing, preferably in a technology company.

- Onsite job requirement.

- Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences.

- Product marketing certification would be an added advantage.

- Strong project management skills with the ability to prioritize tasks and meet deadlines.

- Demonstrated ability to work cross-functionally with engineering, sales, and other teams to achieve business objectives.