Ishan Technologies - Manager - Marketing

About the job:

Company Description:

Ishan Technologies is a leading ICT group that has grown to become a prominent national enterprise with a strong pan-India presence.

Our diversified presence in Retail, Enterprise, and Government Institutions enables us to put in a unique positioning.

We understand that every business is unique and have helped nation's most prestigious brands run their business efficiently with our customized IT and Telecom solutions.

Job Summary:

The Marketing Manager for the Enterprise Business Unit (EBU) will develop and execute marketing plans to drive brand awareness, engagement, and sales growth in specific regions.

This role involves managing outreach programs, planning events, supporting channel partners, and collaborating closely with sales teams.

Responsibilities:

- Develop and implement marketing plans targeting the EBU to drive awareness, engagement, and sales growth.

- Manage outreach programs to align with overall marketing objectives.

- Plan and execute local events and sponsorships to enhance brand visibility and generate leads.

- Provide support to channel partners with training, marketing collateral, and co-marketing opportunities.

- Collaborate with sales teams to understand market dynamics and create localized sales materials.

Key Performance Indicators (KPIs):

- Marketing Plan Effectiveness: Measure the impact of marketing plans on brand awareness, engagement, and sales growth.

- Event Success: Evaluate local events and sponsorships for lead generation and relationship building.

- Advertising Performance: Monitor local advertising campaigns for customer acquisition.

- Channel Partner Support: Assess support provided to partners and its impact on engagement and sales.

- Sales Collaboration: Measure the effectiveness of collaboration with sales teams in developing sales materials and driving revenue growth.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).

- 5+ years of experience in field marketing, channel marketing, or related roles, preferably in the technology industry.

- Strong project management skills.

- Excellent communication and interpersonal skills.

- Results-oriented with a focus on achieving key performance metrics.