Posted By
Posted in
Sales & Marketing
Job Code
1450794
Company Description:
- Ishan Technologies is a leading ICT company with a strong pan-India presence, offering simplified technology solutions and secure network solutions.
- With a focus on Retail, Enterprise, Government Institutions, ISP, and SI capabilities, we provide unique positioning and custom IT and Telecom solutions.
Responsibilities:.
- Collaborate closely with the engineering team to create compelling product messaging, collaterals and create impactful presentation decks that effectively communicate product features, benefits, and value propositions.
- Plan, develop, and execute customer outreach email campaigns to promote new products, updates, and features.
- Regularly update and create sales collaterals and case study documents.
- Proactive and self-motivated to understand and self-learn on new solutions and products.
- Create customer capability decks and curated customer presentations.
Key Performance Indicators (KPIs):.
- Product Messaging and Deck Creation: Measure the effectiveness of product messaging and presentation decks in conveying product value and driving understanding among internal stakeholders and external audiences.
- Customer Outreach Communication: Monitor the performance of customer outreach email campaigns in terms of open rates, click-through rates, conversion rates, and overall engagement to assess effectiveness and optimize messaging strategies.
- Product-Wise Demand Generation: Create compelling messaging that drive demand generation, monitor analyze performance with Demand generation manager.
Qualifications:.
- Bachelors degree in Marketing, Business Administration, or related field.
- MBA preferred.
- 3-4 years of experience in product marketing, preferably in a technology company.
- Onsite job requirement.
- Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences.
- Product marketing certification would be an added advantage.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Demonstrated ability to work cross-functionally with engineering, sales, and other teams to achieve business objectives.
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Posted By
Posted in
Sales & Marketing
Job Code
1450794
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