IPCS Global - Digital Marketing Manager

The Digital Marketing Manager will be responsible for driving digital marketing strategies, optimizing online presence, and leading lead generation efforts for the business. You will manage a team of digital marketing professionals and work cross-functionally with various departments to increase productivity and enrollment through online platforms, including Google Ads, Meta (Facebook/Instagram), and other key digital channels.

Digital Marketing Strategy & Execution:

- Develop, implement, and manage comprehensive digital marketing strategies that align with the organization's goals and objectives for educational services.

- Oversee the execution of all digital marketing campaigns across multiple platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.

Lead Generation & Conversion Optimization:

- Monitor and manage lead generation campaigns across Google and Meta platforms to ensure they drive high-quality leads for the educational programs offered by the institution.

- Analyze the performance of campaigns and optimize them for maximum lead generation, conversion rates, and ROI.

- Work with the sales and admissions teams to improve lead nurturing and conversion processes.

Team Management:

- Lead, mentor, and develop a team of digital marketing professionals, ensuring they are equipped with the necessary tools, knowledge, and resources to perform effectively.

- Set clear goals, manage performance, and encourage team collaboration to ensure the success of digital marketing campaigns.

Data Analytics & Reporting:

- Track, analyze, and report on the performance of all digital marketing campaigns, using data to inform decisions and improvements.

- Provide regular reports to senior management on KPIs such as lead generation, cost-per-lead, conversion rates, and return on investment (ROI).

Collaboration & Cross-Functional Communication:

- Work closely with the creative, content, design, and marketing teams to develop engaging, educational content and ad creatives that resonate with prospective students.

Budget Management:

- Manage and optimize digital marketing budgets to maximize the effectiveness of campaigns.

- Allocate budgets efficiently across platforms and adjust based on performance metrics.

SEO & SEM Optimization:

- Oversee SEO strategies to improve organic search visibility and rankings for the educational institution's website and programs.

- Lead SEM (Search Engine Marketing) initiatives, including Google Ads management, bidding strategies, and keyword optimization.

Brand Awareness & Online Presence:

- Ensure consistent and effective messaging across all digital channels, building and maintaining the brand's reputation in the educational space.

- Leverage social media channels and content marketing to engage with potential students and parents, showcasing the educational institutions offerings and achievements.

Market Research & Trends Analysis:

- Stay up to date with digital marketing trends, educational industry changes, and competitor strategies to ensure our marketing efforts remain relevant and effective.

- Conduct competitor analysis and identify opportunities for improvement in campaign strategies.

- Developing and executing marketing strategies both online and offline, periodically.

Key Competencies:

- Leadership & Team Management.

- Analytical Thinking.

- Strategic Planning.

- Creativity & Innovation.

- Project Management.

- Communication Skills.

- Results-Driven.