Ipca Laboratories - Group Product Manager

About the job

Job Title: Group Product Manager

Department: International Marketing

Division: Branded Formulations

Qualification: B.Pharm/M.Pharma

Location: Kandivali - West, Mumbai

Role: To develop communication strategy & Marketing Support for the assigned brands aligned to boost the sales.

Key Responsibilities:

- Designing growth oriented, competitive strategies for the assigned brands

- Designing, initiating, following up and concluding campaigns to boost sales

- Handling product related queries

- Developing marketing / launch plan for the assigned new product launches

Key Activities:

- Developing strategies for the assigned brands and ensuring timely delivery of inputs according to the strategies & requirements

- Preparing new product launch plans.

- Analyzing sales data / market data for the respective brands

- Developing Management Trainees / Product Executives

- Liaise with the advertising agencies/ printers / gift suppliers regarding the timely delivery of promotional inputs

- Responsible for providing the sales team with the necessary technical expertise in the form of printed and electronic promotional material, product training, and relevant scientific references

- Close liaison with the field force to assess the implementation and effectiveness of current promotional materials and campaigns

- Acting as point of first reference for all product related enquiries and work collaboratively with colleagues in Medical and Regulatory departments to address any issue that may arise.

- Preparing annual marketing plan for the assigned brands

- Preparing launch kit and ensuring timely delivery as per the plan for new product launch, if any

- Working as country guardian for the assigned countries and co-ordinate