Ionixx Technologies - Market Research Analyst

- We are looking for a market researcher who has a passion for working in a fintech company.

- Their focus will be to collect and study information about customers, competitors, markets, market trends, products, and services to direct our future business and marketing plans.

- Need to target and onboard Lenders, primarily focusing on High Net-Worth Individuals (HNIs), Non-Resident Indians (NRIs), and Overseas Citizens of India (OCIs). The prime demographic will be those within the 40-60 age bracket boasting a net worth of 5 crore or above. Outside Market

- Researcher role is to help us get laser sharp focus on our understanding of this specific segment so we can set our strategy to support the lpsales and product team with their efforts.

Responsibilities:

- Conducting primary and secondary research to inform product and business decisions.

- Primary research entails, interviewing our target customer segments and gathering useful insights

- Work closely with the product team to identify research objectives.

- Conduct user interviews and derive key insights

- Build and maintain customer personas

- Support the Sales team with the quantitative and qualitative data they require.

- Secondary research entails developing a well-crafted research plan with clear research objectives. The focus areas will be researching finance and fintech space relating to:

- Peer-to-peer lending company competitors

- Socio-economic Market Research about our customer segment

- Lender Consumer Segmentation

- Competitor Research

- Maintain a comprehensive study of our competitors

- Invest in our competitors' apps to identify our differentiators

- Areas of focus include business metrics, products, customers, marketing strategies, SWOT analysis, and brand.

Skills:

- Strong communication and presentation skills

- Analyze data using statistical software

- Convert data and findings into tables, graphs, and written reports

- Search engines, web analytics and business research tools acumen

Requirements: Proven Market Research Analysis experience. A background with an MBA in finance will be ideal.

Position type: Full time

Job type: Minimum 3-year experience