ION Energy - Manager - Product Marketing

We're looking for our 1st Product Marketing Lead for Altergo, ION's modern asset management SaaS platform.

You should be someone who is obsessed with making an enterprise SaaS product successful in collaboration with Product, Sales & CS teams. You will start as an Individual Contributor (IC) designing the Go To Market for Altergo & building a community of product loyalists. You will lead GTM, Content Marketing, Sales Enablement, and Product Growth.

Responsibilities :

GTM (Go To Market) :

- Prepare GTM for North America, and European Markets

Product messaging and positioning :

- Develop product positioning and messaging that resonates with customers and differentiates our organization in the market.

- Develop an understanding of our buyer personas through one-on-one customer interactions and secondary research to fuel all our sales and marketing efforts.

- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market.

Sales enablement :

- Communicate value proposition and provide high-value sales tools, training, and collateral.

- Lead the content creation and communication on Altergo's website

- Work on product decks, battle cards, sales playbook and work closely with sales on product-led lead generation.

Account-Based Marketing (ABM) :

- Develop and deploy integrated end-to-end ABM campaigns for demand generation, pipeline acceleration and expansion opportunities.

- Help drive engagement as well as relationships within target accounts.

- Support high-touch sales cycles with appropriate marketing coverage and support.

- Work with internal local and regional stakeholders to understand the market, provide insights and executive programs against key themes and campaign pillars.

- Understand your audience and the marketing landscape to deliver highly targeted, personalized campaigns that produce exceptional results in lead generation, pipeline influence, and customer lifecycle marketing.

Requirements :

- 4 years of Product Marketing experience in an enterprise SaaS/Analytics company.

- Ability to build simple and compelling content for global markets.

- Strong listening and writing skills backed with the right articulation.

- This is Individual Contributor role that will transition into a managerial position .