InterviewBit - Head - Business Analytics

Overall Responsibilities:

GTM Analytics & Strategy:

- Establish data governance, define key performance metrics, and ensure cross-team alignment

- Own business metrics from extraction to automation, ensuring accuracy and impact

Team Leadership & Development:

- Lead and mentor POD leads (Acquisition, Conversion, Product Analytics)

- Hire and build an agile analytics team, guiding analysts and data scientists

Data-Driven Growth:

- Improve conversions (V2L, L2P), feature adoption, UI/UX, and GTM efficiency

- Implement attribution tracking, funnel optimization, and A/B testing

Stakeholder Reporting & Alignment:

- Ensure visibility into GTM analytics workload and align with company-wide goals

- Provide leadership with actionable insights to drive strategy

- POD-Level Responsibilities

Acquisition POD:

- Optimize marketing funnels, campaign performance, and channel efficiency to drive high-quality lead acquisition

- Implement attribution tracking and A/B testing to enhance customer targeting & conversion rates

Conversion POD:

- Strengthen L2P funnel tracking, pipeline health, and sales performance metrics to improve conversion rates

- Conduct win/loss analysis and A/B testing to refine conversion strategies and minimize drop-offs

Product POD:

- Drive feature adoption and product-led growth through data-driven insights

- Optimize UI/UX with experimentation and A/B testing to enhance user engagement