Internshala - Senior Manager - CRM & Growth Marketing

Internshala is a dot com business with the heart of dot org.

We are India's largest early talent-hiring platform, helping millions of students kickstart their careers. Imagine a world full of freedom and possibilities. A world where you can discover your passion and turn it into your career. A world where your practical skills matter more than your university degree.

While we dominate the internship market, our next big goal is to scale entry-level job placements. CRM will play a crucial role in engaging job seekers, improving application rates, optimizing the website funnel, and driving successful hires.

Why This Role is Exciting?

- Shape the future of how India finds jobs - your work will directly influence the career journey of millions.

- Drive lifecycle marketing across Email, WhatsApp, Push & SMS for Internshala's jobseeker CRM.

- Own a high-leverage role that combines strategy, automation, and execution.

- Work in a fast-paced, impact-first culture with a cross-functional growth team (Product, Design, Content, Data).

What will you do?

We are looking for a Senior Manager - CRM & Growth Marketing to own lifecycle marketing, optimize the website funnel, and improve application conversions. You will develop data-driven CRM and funnel optimization strategies to ensure job seekers stay engaged, apply for jobs, and successfully get hired.

Your key responsibilities will include:

Lifecycle Marketing & CRM Ownership

- Build multi-channel campaigns to activate, engage, and retain job seekers.

- Personalize journeys based on user behavior, funnel stage, and intent.

- Run re-engagement, onboarding, and upsell campaigns using automation tools.

Website Funnel Optimization

- Analyze the user journey (Signup - Profile Completion - Application).

- Identify drop-off points and improve conversion across the funnel.

- Collaborate with Product and Design on landing pages, CTAs, and A/B testing experiments.

Automation & Platform Management

- Set up triggers, journeys, and workflows using MoEngage/Clever Tap.

- Monitor and optimize key lifecycle KPIs (activation rate, CV completion, job application rate, etc.).Experiment with segmentation and personalization to boost LTV and retention.

Who are we looking for?

Someone who:-

- Has 6-8 years of experience in CRM, lifecycle marketing, or retention marketing.

- Proven experience with marketing automation tools like MoEngage, CleverTap, WebEngage, or Braze.

- Ability to think analytically and creatively - you should love numbers and copy.

- Has a strong understanding of website funnel optimization and reducing drop-offs.

- Has the ability to collaborate with cross-functional teams (growth, product, UX) and drive measurable impact.

Bonus points If You Have?

1. Experience working in marketplaces, edtech, or B2C consumer apps.

2. Scaled retention from early stages or led a 0- 1 CRM build.

3. Exposure to job-tech, career platforms, or high-volume transaction funnels.

Location - Gurgaon, Iris Tech Park, Sector 48 (this is a full-time work-from-office role)

Compensation - This is an important role for us, and we plan to make a competitive offer.

Start date - Immediately