Internshala - AVP - Performance Marketing

- What will you do?

As AVP - Performance Marketing, you will take full ownership of Internshala's paid marketing ecosystem, driving high-impact, scalable growth across multiple verticals. This is your opportunity to lead and scale performance marketing for a high-growth recruitment marketplace, already serving millions of users each month, and take it to 2-3x that scale.

Beyond jobseeker growth, you will spearhead performance efforts for our skilling business, which is already generating monthly revenue in crores, with a mandate to double it. This is a high-stakes, high-reward role, where you'll work with large budgets, advanced Martech, and a data-driven approach to unlock new levels of efficiency and ROI.

If you're looking for a career-defining challenge where your impact will be tangible, measurable, and industry-leading, this is it. You will be working on -

Strategy & Execution:

- Develop and execute high-impact performance marketing campaigns across Google, Meta, LinkedIn, YouTube, and emerging platforms.

- Own budget allocation and optimization to maximize ROI across all paid channels.

- Design and refine customer acquisition funnels to improve conversion rates and reduce CPA.

- Leverage retargeting, automation, and personalization to nurture high-intent leads.

B2C Growth: Jobseekers & Ed-Tech:

- Drive jobseeker applications and acquisitions at an optimized CPA.

- Scale lead generation for Placement Guarantee Courses while maintaining ROI-positive results.

B2B Growth: Lead Generation:

- Generate high-quality leads for our sales team across startups, GSBs, and enterprises.

- Optimize for lead quality and conversion rates to improve sales efficiency.

- Team Leadership & Stakeholder Management

- Lead and mentor a team of 3 performance marketers, ensuring alignment with business goals.

- Collaborate with Product, Design, and Growth teams to improve funnel performance.

- Work closely with Sales and Business Development teams to fine-tune lead generation strategies.

Data & Performance Optimization:

- Continuously track and improve key metrics (CAC, ROAS, LTV, Conversion Rates, CPL).

- Run A/B tests on creatives, landing pages, and targeting strategies.

- Utilize Google Analytics, Mixpanel, MoEngage, and other tools to extract insights and iterate.

Who are we looking for?

Someone who:-

- Has 7-10 years of experience in performance marketing, preferably in high-growth startups or ed-tech.

- Has a proven track record of managing - 50L+ monthly ad spends and delivering ROI-positive results.

- Has strong analytical skills-proficient in attribution modeling, funnel analysis, and data-driven decision-making

- Has experience in team management and cross-functional collaboration.

- Has high ownership mindset with a bias for action and experimentation.

What do we offer in return?

A Career-Defining Role - You'll be at the helm of one of India's fastest-growing recruitment marketplaces and a multi-crore skilling business, driving real, measurable impact. We're talking about scaling user growth by 2-3X and doubling revenue-not just running campaigns but actually shaping Internshala's growth story.

A Team That Works Hard & Has Fun - We take our work super seriously, but we're also a fun bunch who know how to keep things light. Expect brainstorming sessions filled with ideas (and occasional bad jokes).

Unmatched Learning & Exposure - You'll work with big budgets, cutting-edge Martech, and an A-team of growth, product, design, and data experts. If you're looking to sharpen your skills, push boundaries, and grow like crazy, this is the place.

If you're up for the challenge and want to do work that actually moves the needle, let's talk!

Internshala is a dot-com business with the heart of dot org.

We are India's largest early talent-hiring platform, helping millions of students kickstart their careers. Imagine a world full of freedom and possibilities. A world where you can discover your passion and turn it into your career. A world where your practical skills matter more than your university degree.

As we expand, our next big goal is to dominate the entry-level jobs market and scale our Placement Guarantee Courses (our ed-tech vertical) to market leadership. Performance marketing will be a critical driver in achieving this milestone.

Location - Gurgaon, Iris Tech Park, Sector 48 (this is a full-time work-from-office role)

Compensation - This is an important role for us, and we plan to make a competitive offer.

Start date - Immediately