International Marketing & Distribution - Media

Responsibilities:

Primary Responsibility:

Brand Communication Strategy for television network internationally:

- Effective campaign management for brand, tent pole properties and FPC led communication to drive tune-ins, word-of-mouth buzz by opinion - leaders (internal and external stakeholders) and brand stature.

- Campaign management measured by increase in reach, word-of-mouth buzz and impact.

- Effective liaison with creative agency from creative brief to campaign execution with zero margins for compromise in effectiveness and efficiencies of all campaigns and promotions.

- Coordination and interaction with media agency to understand effectiveness and deliveries of campaigns and steps to better the same.

- Conceptualization of activation ideas - trade and consumer that communicate the campaign idea from time to time.

- MIS and in depth understanding of competition and tracking the same, with frequent reports, MIS, etc being circulated to the team so that collective knowledge on the genre is enhanced.

- Post evaluation presentations on campaigns, activations with learning and quality inputs.

- In depth understanding of the FPC of The Network and competition with devising a process to understand updations and changes to the same.

Viewership and Audience Analytics for The channel internationally:

- In depth understanding of the viewership dynamics of the news genre, The channel and competition.

- Mapping key markets, emerging markets and flagging off trends, aberrations and spikes in the same.

- To understand the FPC and marquee shows of The network vs. competition: WRT shares, TS and Reach and input on the same in a regularized format along with the research desk.

- To constantly map content on The Network and WRT competition and in put the same in a regularized format into the function.

Educational Qualifications:

Desired Level - MBA/PGDM (Marketing)

Other Skills:

- Affinity to working with numbers and/or affinity to understand and decipher the same.

- PPT efficiencies

- The person has to be self motivated and a go-getter.

- Has to be well connected in the marketing fraternity

Experience: 2-5 years