Interim Marketing Advisor - Digital Focus - Insurance Industry

About the Role

Qualifications & Experience

- 20+ years' experience in Marketing / Branding

- 10+ years' experience in a strategic / leadership role

- Knowledge of the latest trends and best practices in the digital marketing space

- Familiarity with the BFSI sector (esp. insurance and/or FinTech) would be a plus

- Strong preference for individuals with advertising / digital marketing agency background (for a multi-client exposure)

Requirements

- The Advisor is expected to devote 2-4 hours a week either on a fixed schedule or an on-demand basis with advance notice

- Current engagement period envisaged is 6 months (can be reviewed in due course)

Responsibilities:

- Provide strategic leadership & direction to the global insurance leader marketing team by sharing expert insights

- Help create and propagate a brand message that will resonate with our target demographic

- Create innovative marketing strategies that will build our brand, leading to increased awareness and relevance among our target customers/partners

- Help the global insurance leader marketing team set and achieve strategic goals related to branding, digital marketing, and various other marketing initiatives

- Help design and improve upon digital marketing campaigns for global insurance leader as a digital and unassisted sales-focused company, reflecting in a direct positive impact on sales numbers

- Play the role of a mentor and sounding board for the team by helping them review progress against plans and helping them find the right direction.

Salary : Rs15Lakhs p.a. to Rs.20Lakhs p.a.

This is for a duration of 6 months