Interim Head - Sales & Marketing - Movies

Company Overview:

Our client is a prominent film production company that has successfully produced three movies over the last three years. Currently, they are working on a big-budget project valued at Rs 150 crores, including the highly anticipated multi-language blockbuster which is set for immediate release in six languages.

Mission & Challenges:

- Primary Mission: To develop and implement effective marketing and sales strategies for both B2B and B2C markets, maximizing the reach and revenue of the company's upcoming films.

- Immediate Challenge: Lead the marketing and sales efforts for the blockbuster ensuring its successful release and broad audience engagement across six languages.

Key Responsibilities:

1. Strategic Planning:

o Develop comprehensive sales and marketing strategies tailored for upcoming movies.

o Create and execute multi-channel campaigns that appeal to diverse audiences across different languages.

2. Sales Development:

o Establish and nurture strong relationships with B2B clients, including distributors, exhibitors, and corporate partners.

o Drive revenue through innovative sales tactics for tickets, merchandise, and ancillary products.

3. Marketing Execution:

o Oversee the creation and implementation of marketing campaigns across digital, print, and broadcast media.

o Lead public relations efforts, including press releases, media interviews, and promotional events.

4. Team Leadership:

o Manage and guide a team of marketing and sales professionals, fostering a collaborative and results-driven environment.

o Ensure the team's activities are aligned with the overall business goals.

5. Market Analysis:

o Conduct market research to identify trends, audience preferences, and competitive positioning.

o Leverage data analytics to refine marketing strategies and optimize sales approaches.

6. Budget Management:

o Develop and oversee budgets for marketing and sales initiatives, ensuring efficient use of resources.

o Monitor financial performance and adjust strategies to achieve revenue goals.

7. Stakeholder Engagement:

o Collaborate with directors, producers, and other key stakeholders to align marketing efforts with the creative vision.

o Provide regular updates to management and promoters on campaign performance and sales outcomes.

Preferred Industry Background:

- Extensive experience in the film business or production house environment.

- Proven track record of handling large-scale film marketing and sales projects.

Experience & Qualifications:

- 18-20 years of experience in sales and marketing, with substantial experience within the film industry.

- Minimum age of 40 years.

Key Result Areas:

- Successful launch and market penetration of "Kannappa" across six languages.

- Achievement of revenue and audience engagement targets for all upcoming films.

- Development of a robust B2B and B2C network.

- Enhancement of brand presence and market share in the film industry.

Reporting to: Management and Promoters

THIS IS AN INTERIM POSITION FOR A PERIOD OF 12 - 14 MONTHS