Interim Head - Marketing - Retail/Technology/Entertainment

Interim Head Marketing- Brand Leader in Retail/ Technology/ Entertainment

The Organisation is one of India's acclaimed gaming and entertainment centers that marries sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike.

Job Purpose :

- Support the CEO in coordinating all activities leading to planning & execution of marketing related KRAs - Revenues & Cost Related results from existing stores as well as the launch of new stores

- This role involves continuous creation, execution and communication of marketing / sales hooks for conversion of both retail & corporate-group sales for higher consumption of F&B and gaming

- Strong consumer franchise-target groups with higher per consumer revenue potential.

- Enhance the proposition to existing customers to drive higher footfalls visits & repeat consumption by gaming analysis and offers/penetration of new revenue streams F&B etc

- Effective propositions to expand into new and potential customer segments - alliances.

- In the current situation, this role is expected to be very flexible between strategy and tactics deployed in a dynamic and volatile situation without any straitjacketed working approach.

Key Elements of the Role and Skills Required :

- Within the catchment surrounding existing & new centers, building qualified & consistent footfalls at the centers across the country, weekdays/weekends to achieve aggressive revenue targets in difficult, growing and consumption oriented environment grab market/wallet share.

- Build strong digital engagement leading to sales by social media management across relevant platforms-consumers deliver higher spend per customer across gaming, F&B and other revenues.

- Creating a consistent pipeline of group-corporate qualified leads demand for party sales across existing & new group sales, by being effectively present at all the sources of such leads generated.

- Analytical Skills of own customers gaming consumption as well as comparison with and enhancing with respect to competition- benchmarking of centers, games available, price discovery & promotional offers.

- Ensure 100% utilization without wasting marketing costs-not leaving sales/revenues on the table.

Key Result Areas & Outcomes expected from the Role :

- Working closely with the CEO and the Center Heads to achieve revenue targets, improving average bill value per footfall by excellent packaging of communication for Gaming & F&B services.

- Set a system to design suitable digital vouchers and other such communication offers to help and enhance / track effectively walkins, in-store conversions as well as innovative new Sales initiatives

- Impactful Communication of New or Repositioning of changed gaming Game Offerings at each center as per catchment area requirements.

- Ensuring that the overall product launch schedule of activities and the CEO / Top management meeting schedule is updated by constant coordination with internal and external parties.

- Developing a flexible reporting format and basic approach to ensure decision making, information dissemination and 'on the same page' of internal/external team members involved in each activity.

- Responsible for ensuring the tracking of all direct & indirect marketing & promotional offers

- Ensure constant evolving cost efficiencies to ensure reduction in marketing e.g. per Footfall Cost for Gaming/F&B with qualified cost per lead for corporate/party segments.

- Using data sources available within the systems at the centers to build excellent franchise for existing, new and under-concept development games / rides /amusement parks as per formats

- Support the NSO in launch of new centers with effective direct/indirect communication design execution at malls etc. to deliver on launch targets as well as growth targets on transfer to clusters.

Educational Qualifications : Graduate in any discipline with PGDBA/MBA from a 1st / 2nd tier Management Institute/University

Experience :

Essential : 10-15 Years in handling constantly and rapidly evolving B2C customer franchise and delivered super-normal growths in sales by planning and executing marketing related interventions. Preferred experience in Retail, FMCG, New Fun & Entertainment concepts, Telecom, F&B - especially in driving Sales thru innovative marketing Marketing efforts.

This profile will eventually grow into a senior management profile upto the level of VP / Senior VP in the company subject to performance and over-achievement of objectives.

Desired : Basic Knowledge of Sales, Marketing, B2C and B2B using/understanding inputs/outputs of advanced Software packages like Tableau, SQL, MS Project etc.

Technical / Functional Skills Required :

- Preferred : Analysis of social media as well as marketing related processes in the Consumer Product industry / Retail / Services Industries