InstaLively - Manager - Digital Marketing

Have you heard of the US Livestreaming app Meerkat which went viral- And Periscope which got acquired for 120mn by Twitter pre-launch- If you find such challenging technological work in the Mobile Video space interesting, then InstaLively is the place for you. InstaLively was founded in 2014 and has secured funding. We are looking for an experienced Digital Marketing enthusiast with a passion for cutting edge technology .

Previous startup experience is a plus.

Job role :

- Form and lead the Digital Marketing team and work with external agency partners and vendors to to run campaigns.

- Prepare daily, weekly and monthly performance reports (ROI and KPIs such as website traffic, leads, cost per lead, organic ranking, open rates etc.) of all digital marketing activities for management review.

- Plan, coordinate and run digital marketing campaigns and track performance for driving mobile app installs.

- Devising strategies and analyses to drive online traffic the app.

- Conceptualizing, developing and managing digital marketing campaigns including email marketing, SEO, SEM PPC, Social Media etc.

- Conceptualizing marketing campaign on Google Adwords, Facebook Ads, and other websites in order to increase app downloads

- Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements.

Requirement :

- Minimum 3 years of experience in Digital Marketing for an app based company.

- Should have experience in SEO, SEM and ASO. Should have experience in setting up and optimizing campaigns for Google Ad words (Search & Display), Facebook advertising, email marketing, SMS marketing and other digital media.

- Should have experience in optimizing landing pages and user funnels

- Should have experience with A/B and multivariate experiments.

- Should have thorough knowledge of Google Analytics

- Should have strong analytical skills and be proficient with MS Excel

Job Perks :

- Unparalleled freedom to execute, along with a tremendous learning opportunity.

- Work on a brilliant product with a fantastic team, on a strong growth curve.

- Work at a place where ideas are preferred over hierarchy.

- Learn the latest technologies hot baked and fresh.

- Thursday nights are movie nights.