Insights Specialist - SaaS Business

Position - Insights Specialist

Location - Bangalore

About Our client

Who we are :

At a time when consumers are connected and empowered like never before,

Our client is helping the world's largest brands provide amazing experiences at every turn. It offers a set of powerful social capabilities that allow our clients to reach, engage, and listen to customers across 24 social channels. We empower entire organizations to work together across social, marketing, advertising, research, and customer care to manage customer experience at scale. Most exciting, Our client works with 50% of the Fortune 500 and nine of the world's 10 most valued brands, including McDonald's, Nestle, Nike, P&G, Shell, Samsung, and Visa.

What You'll Do :

Job Description - Insights Specialists:

The Insights Specialists will be responsible for analyzing a wide range of data from multiple social media and marketing channels to help customers get valuable insights on their social media, marketing, and business strategies. Have hands-on business analytics or social media analytics experience with top analytical tools/techniques.

What you will do :

- Develop analysis, models, and reports to effectively monitor performance, trends, and opportunities within social media channels.

- Identifying and measuring key KPIs for social media and other marketing/ads channels, creating dashboards, data models, generate actionable insights, and create presentations

- Generate Insights for the product team to assist in product improvements/enhancements

- Evaluate social media conversations, generate actionable insights and provide analysis and optimization recommendations.

- Track brand performance on social channels and create metrics and provide reports to clients.

- Lead a cross-department internal team to identify new opportunities for collaboration and integration to provide clients more valuable insights

- The individual will be responsible for providing quantitative and qualitative analysis and insight on the social media performance of customers

- Train and oversee team members to assist in the analysis, reporting, and data gathering.

Who You Are & What Makes You Qualified :

- 3-7 Years of experience and 3-4 years of relevant experience in insights/research or analytics domain experience preferably in Saas product companies

- Experience working with multi-geo, multicultural delivery teams.

- Strong communication skills and ability to present findings and recommendations to customer stakeholders

- Analyze social media data and generate actionable insights

- Knowledge of markets is a plus like trends in a developing market, emerging trends, etc

- Experience managing large data sets, research design, and publication preferred

- Proficiency in descriptive and inferential analytics is preferred

- Strong drive for results; ability to effectively prioritize, adjust quickly to changing priorities and execute while under pressure

- Demonstrated experience in project management and balancing priorities.

- Proven effectiveness working in a team-based environment, but capable also of working independently