Innvocon - Head - Marketing

Head - Marketing

Roles & Responsibilities: The individual is responsible for developing and executing the overall Marketing strategy for Blade India.

JD includes:

- Responsible for designing and executing the Marketing strategies for Blade (both Online and offline)

- Responsible for budgeting & executing all OTL and BTL activities

- Design and oversee all aspects of digital marketing (including social media, marketing database, email, and advertising etc.).

- Develop and monitor campaign budgets.

- Plan and manage our social media platforms through designated Social Media agency

- Prepare accurate reports on our marketing campaign's overall performance.

- Coordinate with advertising and media experts to improve marketing results.

- Identify the latest trends and technologies affecting our industry.

- Evaluate important metrics that affect our website traffic, service quotas, and target audience.

- Work with your team to brainstorm new and innovative growth strategies.

- Oversee and manage all contests, giveaways, and other digital projects.

Required Skills & Qualification:

- Deep understanding of both online and offline marketing

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Assuring BLADE's standards in brand value & communication.

- 6- 10 years' experience in marketing with a focus on Digital Marketing.

- Highly creative with excellent analytical abilities.

Preferred Industries: Luxury, Hospitality, Aviation