Innovecture - Manager - Marketing

About Innovecture

Innovecture, a U.S. based Information Technology and Management Consulting company, founded in 2007, brings a wealth of expertise and experience in Technology Consulting and Technology Services across various technologies and across multiple industry domains. With innovation embedded in its consulting and services approach, Innovecture has delivered great results for its Fortune 500 clients. With development centers in Salt Lake City, USA and Pune, India, Innovecture leverages the Global Agile Delivery model effectively to deliver the projects within time and budget. Our best in class processes and people ensure the highest quality deliverable.

Role - Digital Marketing, Branding, Content, SEO

Experience - 10 - 15 years

Location - Pune

Job Summary

Operating within the IT organization, having technical knowledge the Marketing Manager will play a strategic role in designing the content and building out the marketing relations & taking initiatives. This very talented candidate will be a Marketing guru intersecting through all the possible fields. The candidate should have a positive attitude and excellent communication skills to effectively share his/her expertise and knowledge. It is preferred that this candidate has prior experience working with IT organization and has technical knowledge. One who has hands on experience in Case studies, Boucher's writing, White Paper, Blog writing, etc.

Roles & Responsibilities

- Leading, planning & building the social presence of the company & it's product.

- Growing brand awareness & brand consideration through digital dominant campaigns.

- Focused on increasing business via digital campaigns.

- Engrossed towards growing the usage of revolutionary digital tools.

- Concentrating on working towards the website traffic through variable methods.

- Conceptualizing & building brand awareness via various events, campaigns.

- Plans & executes all web, SEO/SEM, database marketing, email, social media & display advertising campaigns.

- Designs, builds & maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPI's)

- Create content marketing campaigns to drive leads. and generate traffic to our site.

- Regularly produce various content types, including blogs and white papers, broacher's, case studies etc.

- Actively manage and promote our blog and pitch articles to relevant third-party platforms.

- Edit/Review content produced by other members of the team.