Innodata - Marketing & Sales Operations - Salesforce CRM

Innodata - Marketing & Sales Operations (Salesforce CRM)

Responsibilities:

- Provide all analytical support on all marketing program and campaign performance.

- Defines, extracts, reports, and interprets key metrics regularly.

- Supports both marketing and sales

- Oversee and maintain Salesforce Sales and Pardot Marketing CRM

- Manage tech stack with Salesforce integrations.

- Report weekly updates, and developments with Sales Alignment.

- Develop and manage Salesforce roles, profiles, sharing rules, workflows, and groups.

- Continually analyzing and recommending areas where technology can improve efficiency

- Build and prepare custom reports and dashboards for marketing, sales and leadership.

- Perform database maintenance tasks, including diagnostic tests and duplicate entry cleansing.

- Provide training and support to sales and marketing team members on processes and tech stack.

- Support sales with bulk contact uploads, segmentation, intent data and email nurture campaigns.

- Manage and update internal Knowledge Center documents and training materials



Required Skills & Capabilities:

- A background that balances marketing and technology. Possess an understanding of the marketing ecosystem and processes, as well as experience supporting marketing and sales team strategies, campaigns, and other initiatives.

- Salesforce Pardot and Sales Cloud certification or equivalent experience of 5 years

- Proven success in managing and analyzing data and creating recommendations from the analysis.

- A proven history of building effective automation workflows for marketing and sales

- Bachelors/PG degree in Sales, Marketing, Communications, Business Administration, or a related field.

- Exceptional verbal and written communication skills in English.

- Excellent project management skills.

- Strong Microsoft Office knowledge.

- This role requires collaboration with a team that operates during US business hours (Eastern Standard Time). This role requires work during these hours.

Additional Experience a Plus: Zoominfo, Qualified, 6Sense, Google Analytics, ABM Experience