Infysion Technologies - Specialist - Digital Marketing

Digital Marketing specialist.

We are seeking an experienced and highly skilled Digital Marketing Specialist to join our team.

You will be responsible for developing and implementing digital marketing strategies with a focus on SEO to increase brand visibility, generating quality leads, overseeing social media channels, and designing captivating content to improve our overall online performance.

This role presents a thrilling chance for a self-motivated and imaginative individual to autonomously handle diverse digital marketing tasks.

Responsibilities.

- Develop and execute a comprehensive digital marketing plan, including SEO (Onpage/off-page), PPC, social media, email marketing, and other online advertising.

- Conduct keyword research and use SEO guidelines in the content creation to increase web traffic.

- Monitor and analyse website performance using SEO tools and make data-driven recommendations for continuous improvement.

- Perform Strategic link building, competitor analysis, content creations, etc.

to maximize the volume of inbound organic traffic from search engines to our website.

- Design visually compelling graphics for marketing materials, including social media posts, website banners, brochures, presentations, and advertisement.

- Create high-quality images and videos for use in various marketing campaign.

- Ensure brand consistency across all marketing asset.

Must have / Preferred Skills and Qualifications:.

- 3-5 years of experience in digital marketing in IT Industry, with a proven track record of success.

- Experience with B2B social media marketing.

- Excellent knowledge of digital marketing channels and technologies, including SEO, PPC, social media, and web analytics.

- Excellent communication, interpersonal, and presentation skills, with the ability to effectively communicate with internal and external stakeholders.

- Basic understanding of IT services and solutions.

- Proficiency in social media management tools, platforms.

- Monitor website performance using SEO tools and Google Analytics, providing insights for continuous improvement.

- Experience with WordPress or other content management systems.

- Familiarity with Canava or similar tools.

- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.