Infosys BPO - Senior Manager - Market Intelligence

Infosys BPO - Senior Manager (Market Intelligence)

Roles and Responsibilities :

- Responsible for the development and implementation of market research plans and relationships to market research suppliers/partners;

- Run queries on own data (Business Object) and performs analysis to support decision making process;

- Compile and deliver business intelligence reports to end users on a regular basis;

- Research information for marketing team and other departments;

- Leverage Analytics reporting tools to analyse and report on site visitor/customer activities and identify areas for improvement; measure search behavior, conversion rates, referrals, purchase patterns;

- Provide integrated marketing analytical solutions across customers and channels, contributing to in-market action plans;

- Strong understanding of marketing and procurement strategy, planning issues, budgeting, priority setting is appreciated

Desired/Preferred Skills :

- University degree in marketing / economics / statistics or comparable is needed

Must have Skills :

- Proven ability to effectively manage large-scale market research and budgets including: market shares analysis, deep understanding of retail data, planning of brand innovation / equity projects, concept/product development, communication development and brand equity understanding/measurement

- Commercial understanding of corporate and operational business issues is needed

- Strong project management skills is needed

- Ability to understand business strategies, tactics and implement measurable research plans is recommended

- Excellent communication skills both written and oral is needed

- Good Presentation skills is needed

Qualification :

- MBA in Marketing (Full-time/Executive) with 7-8 years of relevant work experience