Role Designation : Practice Lead - Knowledge Services (Reporting)
Location : Bangalore
Role includes :
- Establish appropriate key performance indicators and develop a reporting infrastructure that allows key stakeholders consistent visibility into overall channel performance.
- Analyze performance data and site analytics to develop insights for use in client reporting
Role requirements :
- Minimum 10+ years of experience in developing marketing performance measurement using Adobe Analytics suits;
- Experience in developing website reporting solution using click-stream tools;
- Collaborate with stakeholders to define business goals, establish benchmarks, set target metrics, and report on performance over time;
- Segment traffic based on source, channel, visitor frequency, platform, etc. to understand online behaviors;
- Consult with business teams and provide actionable insights and recommendations to continually improve website performance by analyzing online behavior, competitive data and industry trends;
- Perform deep dive analysis into online behavior on the site, ranging from pathing, funnel analysis to product interaction, to identify pain points within the online experience and then share results;
- Effectively communicate findings to stakeholders through compelling dashboards, reports, presentations, and storytelling;
- Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization;
- Own the maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
If Interested, kindly share your updated resume along with below details :
- Full Name :
- Total Years of Experience :
- Relevant Experience :
- Current CTC :
- Expected CTC :
- Notice Period :
- Current Location :
- Re-location to Bangalore (If non-local) :
Laxman Shaw
Talent Acquisition Specialist
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