Posted By
1994
JOB VIEWS
486
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Posted in
Sales & Marketing
Job Code
1227201
Associate Marketing Manager
- The role is with a high visibility service line within the company where the candidate will need to own and execute marketing activities along with multiple stakeholders.
- The incumbent is expected to plan and execute Go to Market strategies and work with various stakeholders within the business and take the portfolio to success by generating key business outcomes.
- The incumbent should be able to drive branding, demand generation and influencer marketing effectively along with an innate penchant for Thought Leadership.
Role details :
- Identify programs to improve Infosys brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively.
- Understand Infosys' target audience and work towards segmentation identification; Building valid Data Bases to help execution of targeted marketing campaigns.
- Implement activities for lead-generation, customer experience, advocacy and cross-sell across various customer segments.
- Identify key influencers like analysts, journalists and consultants and develop good relationships to achieve high media share-of-voice and analyst endorsements.
- Work closely with partner marketing teams and identify areas for joint GTM outreach activities - own and drive the partner marketing program with hyperscaler partner.
- Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
- Map key competitors in the space and support market and competitor intelligence team in publishing timely and regular market research initiatives in order to enable sales teams.
- Market and competitive research; drive competitive analysis across offerings and areas of work; Business intelligence.
- Operations management: managing systems and processes and ensuring compliance.
- Budgeting and operations management: managing systems and processes and ensuring compliance; also managing the CRM process of the unit to drive greater collaboration between Sales and Marketing.
- Overall process governance and compliance adherence.
Role Requirements :
Professional skills :
- Brand development process: Knowledge of brand building, brand development and brand equity measurement principles, frameworks and practices to execute specific assignments and/or develop, measure and refine brand development/positioning strategies as per role expectations.
- Knowledge of channels : Knowledge of various marketing channels, channel management techniques and/or new technical channels to support or manage the channel life cycle, evaluate and improve channel effectiveness or create strategies for successful adaptation.
- Knowledge of market : Knowledge of hyperscaler partners, competitive and influencer landscape and pricing strategies to measure performance, identify positioning/differentiation strategies and channel partners and engage with stakeholders to recommend appropriate communication strategies.
- Content asset development and management : Knowledge of messaging strategies, channel consumption patterns, practices, guidelines and Infosys content management processes to identify and create content strategy and recommend enhancements.
Behavioral skills :
- Team player, ability to collaborate with multiple teams and stakeholders
- High impact communications
- Learning and innovation
- Customer orientation
- Business acumen
- Planning and execution effectiveness
- Storyteller and a Data driven marketer with a knack for offering creative solutions to positively impact the business
- Execute on challenging marketing requirements by meeting deadlines with strong program management skills
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Posted By
1994
JOB VIEWS
486
APPLICATIONS
47
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1227201
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