Info Edge - Manager - Digital Marketing - 99acres.com

About Info Edge:

Info Edge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers. At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent

About 99acres:

Launched in 2005, 99acres.com, India's No. 1 property portal, deals with every aspect of the consumers' needs in the real estate industry. It is an online forum where buyers, sellers and brokers/agents can exchange information about real estate properties quickly, effectively and inexpensively. At 99acres.com, you can advertise a property, search for a property, browse through properties, build your own property microsite, and keep yourself updated with the latest news and trends making headlines in the realty sector.

About the role:

This is a critical role where you work cross functionally with the Digital partners, Product, Technology & Sales teams to influence some of the most important KPIs for 99acres business.

Expectations/Requirements:

- Drive/Execute full stack data driven Performance Marketing campaigns, focused on key metrics in terms of Strategy, Growth Management, and Revenue management.

- Develop digital platform expertise across Meta solutions, Google products - Search, Display, Performance Max, Discovery, native channels, programmatic partners and affiliate networks to deliver as per clientele needs

- Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for key partners

Preferred qualifications:

- Experience in digital marketing across popular platforms and channels

- Excellent organizational, relationship-building, and communication (written and verbal) skills

- Supreme analytical skills with the ability to dig out actionable insights.