Info Edge - Digital Marketing Role - 99 Acres.com

About Info Edge:

InfoEdge's mission is to create world-class platforms that transform lives by continuously innovating.Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

Business: 99Acres

99acres.com is India's leading real estate classified portal (Launched in 2005), is the fastest growing business. Given the fact that real estate was the largest category for advertisements in the print media the potential for online real estate classifieds as a business is immense. Today, with a traffic share of more than 50%, 99acres is the clear leader amongst six major players.

Key Responsibilities

- Plan, execute and optimize digital marketing campaigns (including app) for user acquisition and retention across digital platforms like Meta, Google, DV360 etc.

- Monitor and analyze key performance indicators (KPIs) like App Installs, Conversions, CPLs, Quality, Engagement to measure the effectiveness of digital marketing campaigns and drive scale with efficiency

- Constantly innovate and identify fresh ways to grow by tapping into new channels/networks to scale campaigns and optimize ROI

- Collaborate with cross-functional teams, to align and drive digital marketing efforts with overall business goals and objectives.

Skillset required:

- MBA from Tier 1 or 2 colleges with specialization in Marketing

- Work experience in consumer internet companies preferred

- Proven experience in handling digital brand and app marketing campaigns

- Indepth knowledge of digital tools like Appsflyer (or other MMPs), Similarweb/Comscore, App, Tweak/Annie, Google Analytics etc

- Strong analytical skills and data drive driven mindset to drive full funnel marketing.