Info Edge - Brand Campaign Manager - Naukri.com

About Info Edge

InfoEdge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers. At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

Job Summary:

The Brand Campaigns Manager will be responsible for planning, executing, and optimizing Naukri.com's branding initiatives across digital and traditional marketing channels. This role will collaborate with cross-functional teams to develop impactful campaigns that drive brand awareness, engagement, and growth.

Key Responsibilities:

- Plan and execute campaigns across digital platforms, including social media, YouTube, OTT, programmatic advertising etc

- Collaborate with internal stakeholders to identify business requirements and craft compelling brand narratives.

- Negotiate and manage relationships with national and regional OTT platforms, securing favourable media placements and rates.

- Oversee and optimize YouTube and other programmatic branding campaigns, leveraging data-driven insights to optimize performance.

- Conduct market research using primary & secondary data and competitor analysis to identify emerging trends.

Measure and report on campaign performance, providing actionable insights and recommendations for continuous improvement.

Preferred Candidate: Will have 2-4 years of experience working in a media buying agency as a media planner or account manager.