Influencer Marketing Specialist - Consumer Electronics

Job Description:

- Identify and establish relationships with relevant influencers, including but not limited to bloggers, vloggers, social media personalities, and industry experts.

- Collaborate with cross-functional teams to align influencer marketing initiatives with overall marketing objectives and product launches.

- Negotiate partnerships and contracts with influencers, ensuring mutual benefit and adherence to brand guidelines.

- Plan and execute influencer marketing campaigns from conception to execution, including content creation, distribution, and performance tracking.

- Monitor and analyze campaign metrics to measure effectiveness and optimize future strategies for maximum impact.

- Stay updated on industry trends and best practices in influencer marketing, incorporating new ideas and technologies into campaigns.

- Manage budgets and resources effectively to maximize ROI on influencer marketing investments.

- Work closely with the marketing team to integrate influencer marketing efforts with other marketing channels and initiatives.

- Provide regular reports and updates on influencer marketing campaigns to stakeholders, highlighting key insights and outcomes.

- Develop and implement influencer marketing strategies to increase brandvisibility and engagement across various social media platforms.

Qualifications:

- Bachelors/masters degree in Marketing, Communications, Business Administration, or related field.

- Proven experience (2-3 years) in influencer marketing, preferably within the consumer electronics or technology industry.

- Strong network of influencers and industry contacts, with the ability to identify and engage with relevant personalities.

- Excellent communication and negotiation skills, with the ability to build and maintain relationships with influencers and internal stakeholders.

- Creative thinking and problem-solving abilities, with a keen eye for identifying opportunities to leverage influencer partnerships.

- Proficiency in social media platforms and influencer marketing tools/software.

- Data-driven mindset, with the ability to analyze campaign performance metrics and derive actionable insights.

- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.

- Flexibility and adaptability to evolving priorities and market dynamics.

- Passion for consumer electronics and a genuine interest in staying abreast of industry trends and innovations.