Influencer Marketing Lead - PR Analyst - Presales/Bid Management

Job Title Influencer Marketing Lead

- Elevate Mindshare & Market Positioning - Lead Analyst RFI/RFPs by working with Leadership, Pre-sales, Delivery & Sales teams to craft a compelling story on strategy, market leadership & capabilities. This involves detailed understanding of the scope of analyst research & assessment, deep understanding about services, market share, market potential & value proposition to bring the best to the table.

- Relationship building and Analyst Engagement - Manage ongoing communications, updates, briefings, inquiries, customer reference calls and strategy days with analysts to continually elevate mindshare and create potential business opportunities.

- Strategy Formulation and Messaging - Work with business and marketing leads to strategize on business positioning and messaging to ensure strong analyst endorsement and client referrals.

- Client reference management - Work with sales & account teams to identify and coach client references.

- Competitive intelligence and Deal support - Work with sales and pre-sales teams to position influencer point of view about in ongoing deals and RFPs.

- Process Excellence - Drive process excellence and industry best practices in managing Influencer Relations through use of tools and technologies such as Salesforce, Adobe etc

Candidate Requirement - MBA in Marketing / Finance

- 5 -7 years of experience in IT Pre-Sales, Bid Management, Research or Consulting with a strong performance record preferred.

- Experience of managing large & complex RFPs involving multiple service lines preferred

- Understanding and knowledge of IT Services (Applications, Infrastructure, BPS, Digital, Analytics).

- Strong written communication skills, good grasp of English language

- Analytical skills with an ability to draw fact-based conclusions

- Understanding of secondary research methodologies, financial numbers and measurement ratios

- Highly visible role - Ability to work with virtual teams, strong interpersonal skills enabling connects with people at various levels of seniority

- An eye for detail and the ability to prepare deliverables to high standards of quality