Influence Marketing Role - Loyaty Programs - Auto

Influence Marketing - Loyaty Programs, Mumbai

- To ensure the Design, development, competitiveness and implementation of the existing loyalty program

- Improve the engagement program focused on increasing the Contractor base and improving the retention rate

- Drive New Buyer acquisition

- Drive Extraction from existing buyers

- Onboarding vendors / Tech deployments to enhance loyalty experience

- Use AI tools to increase participation and cross selling to existing buyers

- Drive implementation of alternate programs to increase direct selling to influencers.

- Design & deploy communication strategy

Role & Responsibilities:

- Keeping the Loyalty program competitive with the market offerings

- Lead for driving the secondary volume / value growth in the business leading to primary growth.

- Taking the lead on long-term activities to ensure that the influencers' core drivers are addressed

- Work on process and structures to drive secondary field force productivity and effectiveness.

- Managing the regional engagement team to improve influencer engagement on the ground level

- Driving the micro market initiatives

- Designing yearly roadmap for engagement activities at club level

- Design of AOP

- Improve secondary to primary ratio to drive growth.

- Manage the backend operations through contact center.

Experience: 3-8 years

Reporting: Dy. Manager