Infinity Soft Systems - PPC Expert

Role: PPC Expert

Experience: 3 Years

Location: Noida Sec 3

Shift Timings: 6:30 AM to 3:30 PM

Job Type: Full time (Work From Office)

URL: https://www.infinitysoftsystems.com/

Responsibilities & Duties:

- To manage the company's pay per click campaigns under the direction of the Marketing Manager.

- Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.

- Creating targeted campaigns including writing required copy and testing landing pages.

- Working with relevant internal and external stakeholders to create copy and other creative content.

- Provide regular reports on performance metrics and market related insights.

- Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.

- Analyse, monitor and report on competitors PPC campaigns including key words being targeted.

- Manage and monitor spend to ensure it is in line with the assigned budget.

- Keep up to date with market and technology related developments.

Skills / Experience / Qualifications:

- Educational Requirements - GCSE/A Levels/Degree / Post Graduate (as per company minimum requirements - usually requires a marketing, communications, advertising or business related HND/Degree)

- Relevant previous experience and success within a similar PPC or Digital Marketing focused role.

- Current knowledge of Google Analytics and other digital marketing software and tools.

- Strong analytical ability and experience to work with a variety of data sources.

- Strong Excel experience.

- Ability to communicate effectively with the wider team