Posted By
Posted in
Sales & Marketing
Job Code
1235555
Responsibilities :
- Understand Infinity Learn's vision, mission, values, future outlook, and footprint across K - 12 segment in India.
- Establish a shared vision across the company by building consensus on priorities that lead to successful product execution. Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction.
- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
- Research trending keywords and marketing innovations to create organic lead generation flows through SEO to drive traffic
- Sales enablement - Craft and design high-value sales tools, training, and collaterals.
- Identify key requirements for sales funnel optimization, implement requirements and analyse impact and conversion metrics.
- Own SEO Strategy - Research trending keywords and marketing innovations to create organic lead generation flows through SEO to drive traffic.
- Build your own processes and methods to uphold our high product standards while focusing on frictionless experiences for our users.
Who you are :
- We are looking for product marketing managers to develop and execute marketing strategies to increase product awareness and adoption. If you're a product marketer who is passionate about edtech and empathetic towards learner issues, you're just who we're looking for.
Must have/Minimum Requirement :
- Ability to break complex problems into smaller problems. And use data to solve these business problems
- Strong written and verbal communication skills with a talent for precise articulations of customer problems
- Demonstrable experience collaborating with cross-functional teams, including executive management, product management, operations, sales and marketing 3-4 Years of of product marketing experience focused on aiding business growth.
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Posted By
Posted in
Sales & Marketing
Job Code
1235555