Infinity Learn - Brand Manager

Job Description :

- Managing the relationship with the advertising agencies

- Assist in creating, implementation and developing annual marketing plan

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Develop draft advertising text and layouts as part of campaign materials

- Collaborating with cross-functional teams also with PR agencies, creative agencies, Media planning & buying agencies, digital agencies, and production suppliers to produce effective Marketing Campaigns

- Handling all Media suppliers, including TV, Print, Radio, Outdoor and Digital, also Media booking agencies according to the Media Plans.

- Responsible for all communication tools (ex: leaflets, posters, flyers, newsletters, brochures, rollups, multimedia) in terms of layout design, data and visuals.

- Develop media releases, key messages, media FAQs, and presentations where required

- Monitoring market activities (competitors)

- Participate in drafting Marketing plan & media plans

- Draft and execute specific marketing programs according to above plan

- Understand marketing objectives and constraints and translate these into relevant action sheets & marketing briefs

- Prepare reports, specifications and creative briefs

Job Requirements:

- Minimum of 5+ Years of Experience

- ATL, creative understanding is a must

- High proficiency in English

- Bachelor's/Master's degree in Marketing