Infiniti Research - Senior Analyst - Digital Marketing - SEO

- Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success Research and implement search engine optimization recommendations.

- Analyze on-page, off-page, and technical factors of the site and provide recommendations to improve its overall SEO growth and performance. Conduct periodic keyword research, technical and content audits, and competitor analysis to discover new SEO opportunities and improve site traffic. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

- Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Increase organic traffic, research buyer persona, achieve featured snippets, and track online metrics.

- Requirements and skills: Proven SEO experience Bachelors/Master's degree in marketing or relevant field.

- Minimum of 5 years of experience in Search Engine Optimization (SEO). Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools, Google Tools & SEO Tools (e.g, Google Analytics, WebTrends, SEMrush, Moz, Clickstream, XENU, href).

- Experience with A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. Knowledge of ranking factors and search engine algorithms. Up to date with the latest trends and best practices in SEO.