Indus Insights - Manager - Marketing & Growth Strategy

Indus Insights - Manager of Marketing and Growth Strategy

Job Posting Title: Manager, Marketing & Growth Strategy

Location: Company's head office in Gurgaon (NCR)

Role Overview and Responsibilities:

Indus Insights is looking to fill the position of Manager, Marketing & Growth Strategy . This role spans multiple functional areas, including B2B Marketing, Growth Hacking / Growth Strategy, and Strategic Initiatives. This is a phenomenal position for someone with a B2B Marketing interest who would like to get exposed to the world of Machine Learning, AI, and Analytics. The selected individual will report directly to the CEO and will be instrumental in realizing the next wave of growth of the firm.

Key Responsibilities:

- Drive B2B Marketing Programs: Create B2B marketing plan, completely own and manage Thought Leadership marketing. Manage content calendar & activities (including blog articles, white papers, webinars, etc), ensure timely creation of content, liaison with content creators (internal/external) and review their output, drive constant improvement in marketing efforts

- Own B2B Marketing Channels: Head the initiative to revamp the website, work with vendor(s) to ensure quality & on-time delivery, manage website content on an ongoing basis, manage social media handles, test & evaluate various B2B marketing channels, set up newsletter campaign initiative, push material through different channels & evaluate channel performance

- Sales Enablement: Participate in sales pitches, manage leads across the globe, manage sales collateral, coordinate company's presence at events/conferences-

Requirements:

1. 5 or more years of relevant work experience. By relevant, we mean that your responsibilities should have been largely similar to those described above. Experience in content-based marketing is required

2. Candidates with a technology background, either due to their academics (e.g. engineering) or their previous work experience will be preferred

3. Superior communication skills in English is a must (both verbal and written)

4. We are looking for someone with a self-starter mentality. The ideal candidate will be able to create their own agenda and work with limited day-to-day guidance/supervision

5. This role requires an ability to switch effective between a macro and a micro- lens, as required. For example, at times, you will be required to take a big-picture outlook to understand key trends, opportunities, etc. Other times you will be going through detailed content to identify errors, etc. Strong candidates will be able to work effectively in both these modes and also know when to switch

About Indus Insights :

Indus Insights is a leading Advanced Analytics and Machine Learning consulting firm, with clients across four continents. Clients of the firm are primarily in the banking, fintech, and insuretech verticals. The firm is headed by senior business leaders from the consulting & analytics domains, with ~20 years of experience in blue chip firms such as Bain & Co, Capital One, and Oliver Wyman. Indus Insights has an all-star team, consisting of top notch data scientists hired exclusively from India's elite academic institutions. Indus Insights has offices in Gurgaon (Delhi NCR) and Los Angeles, US.

Indus Insights is VC funded, and includes global business leaders among its Advisory Board members and Angel Investors. More information on the firm can be found at www.indusinsights.com

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